What this dashboard delivers

Executive Overview

Problem: Leadership struggled to get a consolidated view of company performance across revenue, profitability, and margins.
What it shows: Key KPIs (GMV, Take Rate, Revenue, Net Result) plus year-over-year and budget variances, with supporting revenue and margin trends.
Impact: Gave executives a single source of truth, reducing weekly reporting prep and enabling faster strategic decisions.

Sales Overview

Problem: The sales team lacked visibility into which regions and markets were driving growth vs. lagging.
What it shows: Net revenue by country over time, distribution of sales by region, and comparisons against budget and prior year.
Impact: Helped identify strong-performing regions (U.S.) and underperformers, guiding resource allocation and targeted campaigns.

Expenses Overview

Problem: Finance and operations needed a clear breakdown of expense drivers to manage costs effectively.
What it shows: Expense margins over time, a funnel view from revenues down to net income, and category-level expense variances.
Impact: Highlighted areas of overspend (e.g., marketing channels) and opportunities to improve margins, supporting cost-optimization initiatives.

P&L Overview

Problem: Monthly financial reporting was manual, slow, and fragmented, making it difficult to analyze trends quickly.
What it shows: A dynamic profit & loss statement with drilldowns by month, year, and budget vs. actuals.
Impact: Automated monthly close reporting, improved accuracy, and gave leadership instant insight into profitability drivers.